CountPlus Limited (CountPlus) (ASX: CUP) today announced the strategic acquisition of Affinia Financial Advisers Limited (Affinia) from TAL, a leading Australian life insurer.

The acquisition is a game changer for CountPlus’ wealth segment, adding more than 100 high quality, client-centric advisers from Affinia to CountPlus’ national community.

The announcement continues CountPlus’ strong track record of market share growth in wealth management. It is one of the only licensees in Australia recording consistently strong adviser growth. On completion, CountPlus will represent around 400 advisers and $16.8 billion in client funds under administration.

Affinia has practices across Australia, including risk specialists and holistic financial advisory firms. This capability is an advantage for CountPlus, which has an ambition to grow its risk advice capability and revenues.

Hugh Humphrey, Chief Executive Officer at CountPlus, said “this strategic acquisition clearly cements CountPlus as a leading advisory firm and positions CountPlus as a major player in the future of wealth management in Australia.”

“The acquisition is terrific news for CountPlus investors and continues to evidence the disciplined execution of our growth strategy. It brings the scale that we have clearly stated we have been pursuing in Wealth, and builds on our already stable base.”

TAL Group CEO and Managing Director, Brett Clark, said, “We are pleased to have found in CountPlus a business which shares Affinia’s commitment to financial advisers and passion for delivering high quality financial advice to its clients.

“We wish Affinia together with CountPlus a successful future and we look forward to an ongoing partnership with CountPlus and their advisers.”