Count announces strategic investment in large Victorian accounting firm

Count has today announced a strategic investment in Bruce Edmunds & Associates Pty Ltd (Bruce Edmunds), a large Victorian accounting firm.

Count announces strategic investment in large Victorian accounting firm

Count has today announced a strategic investment in Bruce Edmunds & Associates Pty Ltd (Bruce Edmunds), a large Victorian accounting firm.

Established in Beaumaris in 1966, Bruce Edmunds is a family business that has been serving southeast Melbourne communities for over 57 years. As part of the transaction, Count will acquire a 40% equity position in the firm.

Hugh Humphrey, CEO at Count, said the transaction continued Count's disciplined execution of its strategy to invest in high quality advisory firms.

"Bruce Edmunds & Associates has an enviable track record of delivering quality accounting services to clients and we are excited they are joining the Count community. This transaction supports our ambitious growth strategy and increases our market share in the accounting sector."

Stephen Edmunds, Managing Director at Edmunds, said the decision to partner with Count was based on a strong cultural fit between the businesses.
"Count's client-centric values and sense of community resonated with us. We are passionate about collaborating with our peers, enabling us to share best practices and we will have greater opportunities to achieve this through Count."